Case Study
Senior International Marketing Manager
Case Study – Supporting Marshall Aerospace and Defence Group with their hire for a Senior International Marketing Manager.
Headquartered in Cambridge, Marshall comprises a number of different business units - Military Aerospace, Land Systems, Advanced Composites and Fleet Solutions.
Marshall Military Aerospace offer exceptional capabilities in the conversion, modification, maintenance and support of civil and military aircraft - including avionic upgrades, extended airworthiness, and increasing the relevance of military transport aircraft platforms to 18 air forces across the globe.
Today the company continues to deliver world-leading applied engineering services to a wide range of global customers, from national and overseas governments to some of the UK’s leading supermarkets chains.
With a customer portfolio of Air Forces from across the globe, Marshall Aerospace continues to cement its market-leading position, winning new customers and helping to keep their fleets relevant and ready for service.
Requirement
Having tendered to partner with Marshall since his arrival at Rosslyn David, James was keen to ensure this new recruitment partnership was a success from the off.
This Senior International Marketing Manager role was a replacement requirement for Marshall, with the outbound incumbent in situ for 10+ years, meaning it was critical they backfilled the position with someone of equal standing and capability who would hit the ground running.
Specifically, they were seeking someone with the niche industry knowledge who would understand the various regulatory and security needs that come with the Defence and Aerospace sector and have worked at the same level of security clearance.
James worked closely with their Talent Acquisition Business Partner and Head of Marketing & Communications to build a thorough and intimate understanding of the role profile, how it fit in to the wider team, and what success looked like. This would allow him to run an effective market mapping exercise and also to brief and interview prospective candidates on the role.
Challenge
Marshall Aerospace were already in the middle of their recruitment campaign for the role at the point of engaging with Rosslyn David.
To this point they had run direct adverts campaigns and utilised their own networks, primarily running inbound recruitment campaigns and had exhausting the ‘active’ candidate market.
Having shortlisted candidates and held a round of interviews they had so far been unsuccessful in finding a candidate with the level of experience required.
Specifically, candidates with the previously mentioned depth of niche industry knowledge who would understand the various regulatory and security needs that come with the Defence and Aerospace sector.
Solution
James ran a thorough project mapping the candidate market specific to need, to target candidates that were already embedded in the Aerospace and Defence sector and would understand the various regulatory and security nuances.
First building a directory of all Aerospace and Defence companies located in the UK, then filtered to those within a commutable catchment area of Marshall’s Cambridge HQ.
From here he researched personnel at the respective companies to uncover those not just with Marketing experience, but to ensure it was at the right level, to the right markets and with the appropriate team leadership experience.
He then ran a targeted Headhunt/outreach campaign. This would include the C.80% of prospective candidates who are not ‘active’ jobseekers.
James held prequalification conversations/interviews with 8 prospective candidates before introducing a final shortlist of 4 candidates to the client.
From this shortlist, Marshall progressed all 4 candidates to interview, followed up with a subsequent offer and placement.
Key metrics for the recruitment requirements
Candidates introduced – 4
Candidates interviewed – 4
Candidates progressed to final interview – 2